Last week I delivered a presentation skills training to a group of Bell Labs researchers. As a computer scientist who started his own career in R&I, I know that it’s not obvious for an engineer to present a complex research topic, and to cover the necessary technical details while keeping the undivided attention of an (often mixed) […]
BLOG – Marc Jadoul – B2B Storytelling
“Listen very carefully, I shall say this only once.”
– Michelle Dubois in ‘Allo ‘Allo
According to the International Listening Association, people only remember 20% of what they hear. Even when the content is fully spelled out on paper (or on a web page), you’ll probably recall only a small portion of what was presented (or written).
A good way to introduce pathos into your presentation (or in this case my blog) is to talk about your personal experiences. They help you emotionally connect with your audience and put a human face (namely, yours) on a problem or solution. But telling personal stories often also means sharing details about your private or professional life. Many people may not feel very comfortable with this idea, and it’s a good practice to think before you act, and never share anything you may later regret.
“Without space, you’re dead”
– Garr Reynolds in Presentation Zen Design
As a professional storyteller, you should never overload your audience with visual or auditory information. Therefore, space is a key design element for shaping your presentations.