Do you remember the story of the elderly Spanish lady who made the news by restoring a fresco in her own unique way? She did such a remarkable job that the mural painting, originally known as Ecce Homo (“Here’s the Man”), got nicknamed Ecce Mono (“Here’s the Monkey”) and Potato Jesus. But in the meantime her infamous artwork in a church near Zaragoza has turned out to be quite lucrative…
After one year, the bespoke restoration has attracted 40,000 visitors and raised more than 50,000 euro for charity. Cecilia Giménez, the 81-year-old artist, has even had her own art exhibition and signed a deal with a local council to share profits from merchandising the image.
A somewhat unexpected conclusion from this fait divers: even lousy graphic material may (sometimes) generate good business — or yield good presentations. Take for example Tom Peters, a bestselling author who is known as a great business person and an inspiring public speaker. Even though the PowerPoint slides he creates are often overcrowded, with an eye-hurting mix of exotic fonts and striking primary colors (see e.g. one of his “Excellence Now” presentations on SlideShare.)
(Republished from B2Bstorytelling.wordpress.com)